Lisa Martin — Creative Thoughts Pro

Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses an excellent eye for detail and a nuanced understanding of brand voice and messaging. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.

Creative Direction & Leadership | Brand Strategy & Development | Visual Identity Design | Integrated Marketing Campaigns | Rebranding & Positioning | Cross-Functional Team Collaboration | Content Strategy & Development | Digital & Print Media Design | Video Marketing & Paid Advertising | Data-Driven Marketing | Process Improvement & Workflow Optimization | Client Relationship Management | Problem-Solving & Innovation | Project Management & Prioritization | Deadline-Driven Execution

Self-Employed – Freelance Designer/Art Director - Creative Thoughts Pro
Chandler, TX  

• Conceptualize and oversee marketing, advertising, print, and digital projects by collaborating with small business clients, corporate partners, and web developers to deliver high-quality designs and meet project deadlines.
• Developing brand identity and style guides to ensure brand consistency across all markets and channels
• Design projects encompass brochures, mailers, magazines, newsletters, outdoor signage, ads, e-blasts, and social and website graphics.
• Lead the strategic, financial, and administrative aspects of business operations to ensure project success. 

AccentCare - Brand Strategist Manager
Dallas, TX  

• Created recruitment marketing materials featuring a new visual identity for both print and digital platforms.
• Revamped our recruitment marketing giving company image a fresh and modern look, resulting in successful attraction of new candidates.
• Included core brand values in activities to involve employees, with the aim of making positive changes in our company's culture.
• Crafted compelling digital and print materials to drive our recruitment efforts.
• Enhanced our social media impact by creating compelling content and leveraging data-driven strategies to effectively connect with our audience.
• Spearheaded a rebranding campaign that resonated with our current employees while also capturing the interest of new potential candidates.

AgileONE (RPO) - Brand Delivery Strategist
Dallas, TX  

• Received the Innovative Solutions Award in 2018
• Crafted a dynamic marketing plan to reach and resonate with consumers through both traditional and digital channels.
• Implemented video marketing and paid advertisements with successful outcomes, yielding a substantial increase of over 300% in engagement rates YoY.
• Collaborated with interdisciplinary teams to implement strategic initiatives in line with organizational goals.
• Led continuous process improvement efforts, resulting in more efficient workflows and substantial time and resource savings.

nGenes Marketing DBA Allegra Southend - Creative Director
Charlotte, NC  

• Served as agent of record for Carolinas Healthcare Systems
• Developed impactful promotional content for company campaigns, overseeing the process from initial concept to final execution.
• Crafted award-winning designs that effectively communicated complex concepts to diverse audiences
• Built strong connections with clients, fostering enduring partnerships and creating numerous opportunities for repeat business.
• Played a key role in brainstorming innovative ideas with the creative team and turning them into practical project blueprints.

Vision Marketing Group, Inc. - Graphic Designer/Art Director
Westport, CT  

• Acted as agent of record for Atkins, Swiss Army, and PepsiCo North America (including Pepsi, Frito Lay, Tropicana, and Quaker) 
• Supervised consumer promotions, planned events, designed and printed materials, created ads, arranged sponsorships, edited high-resolution images, designed incentive catalogs, and oversaw their production and delivery.
• Led rebranding efforts from concept to execution, resulting in cohesive new brand identity that garnered positive industry recognition
• Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
• Received accolades from clients for consistently delivering exceptional design work within tight deadlines 

Certification in Marketing Strategy (CTRM)
SmashFly Transform Academy

BFA in Graphic Design/Visual Communications (Summa Cum Laude)

American InterContinental University 

AA in Visual Communications (Summa Cum Laude/Valedictorian)

Gibbs College 

Graphic Artists Guild

AIGA member (Dallas chapter)

Association of Talent Acquisition Professionals

Talent Brand Alliance Member

Talent Intelligence Collective

Innovative Solutions Award, AgileOne, 2018

Best of Category, PICA Award Winner, 2010​